Asus claims first carbon neutral notebook
Asus U53SD Bamboo notebook meets carbon neutrality standards
Asus has announced that it has become the first manufacturer to meet the requirements of the PAS 2060:2010 Standard for Carbon Neutrality with the U53SD Bamboo Notebook, making it the first ever notebook to achieve net zero carbon emissions during its product lifecycle.
The U53SD uses a number of methods to reduce power consumption and use of non-environment friendly materials.
The notebook's chassis is made from lightly-treated bamboo, instead of plastics, which reduces its carbon footprint by up to 10%, and uses Super Hybrid Engine (SHE) technology, which lowers energy consumption.
Packaging for the notebook is also made from recyclable bamboo paper and non-woven cloth.
Frank Lin, chief quality officer, said: "Asus supports all available strategies to mitigate climate change. Aside from reducing carbon emissions at enterprise level, we also follow the Integrated Product Policy (IPP) to develop energy-saving technologies that reduce the carbon footprint of our products through our Eco design concepts."
Asus has committed to four areas of green focus - Green Design, Green Procurement, Green Manufacture, and Green Service & Marketing.
The British Standards Institute PAS 2060:2010 Standard for Carbon Neutrality provides common definition and recognized method of achieving carbon neutral status, through means including carbon footprint measuring, carbon management planning and qualified offsets.