COD Elite reaches 1M premium members in six days
Other web service subscriptions have taken nearly a year to get to the level that Call of Duty Elite memberships have reached
Activision announced that it has sold one million premium memberships of Call of Duty Elite in a mere six days.
As a comparison, web subscriptions in the U.S. to services like Netflix, Hulu Plus, Sirius XM and Xbox LIVE were able to reach one million members after approximately one year. Call of Duty Elite's launch on November 8 saw millions of players scrambling to register. According to reports, four million gamers have already registered for the new online service overall. Over 80,000 clans have been created and 100,000 user-generated videos have been uploaded to Call of Duty Elite. The service records more than three million logins on a daily basis.
Bobby Kotick, CEO, Activision Blizzard, said "The audience response to Call of Duty Elite's premium service has been beyond our expectations, and we want to thank Call of Duty players around the world for their unprecedented enthusiasm. The number of gamers who have registered for Call of Duty Elite further illustrates how this service is poised to redefine social gaming and set a new bar for interactive entertainment."
Eric Hirshberg, CEO, Activision Publishing had this to say. "The demand for Call of Duty Elite at launch was so overwhelming, that for the first several days, the service did not perform up to our or our fans standards. I want to personally thank our fans for their patience. Our teams have been working around the clock to get the service scaled up to meet demand, I'm very pleased to announce today that the service is now performing stably and anyone who wants to try Call of Duty Elite is now able to do so. Due to the scaling challenges we encountered at launch, we are giving all Call of Duty Elite premium Founder members an additional 30 days of the service free of charge."
Speaking about the massive success of Call of Duty Elite, Tony Bartel, President, GameSpot said, "We have seen double-digit attach for our DLC programs on recent launches. However, in the case of Call of Duty: Modern Warfare 3, we worked closely with Activision, Sony and Microsoft to raise the bar and have delivered nearly 600,000 new members for Call of Duty Elite."