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Nokia supports Hawksbill turtles

Company, in partnership with WWF, launches awareness campaign for endangered species

Nokia supports Hawksbill turtles
Nokia, in collaboration with the WWF, have launched a programme to create greater awareness about critically endangered Hawksbill turtles that live in the Gulf region.

Mobile phone users, who recycle their old mobile devices at any Nokia Care Centre in the UAE, Oman and Qatar stand to win one of 200 turtle adoption packs, which include a turtle adoption certificate for the endangered Hawksbill turtles, native to Gulf waters.

The month long campaign was launched by Nokia and Emirates Wildlife Society in association with the WWF to raise awareness of the region's Marine Turtle Conservation Project.

The Project gathers data about the turtles and their migration patterns across the Gulf using satellite tracking technology. The project aims to tag up to 75 turtles and the information gathered from the satellite tracking will shape regional conservation plans. Hawksbill turtles, native to Gulf waters, are listed as critically endangered by the International Union for Conservation of Nature's (IUCN) Red List of Threatened Species. Loss and degradation of the Hawksbill's habitat, gathering of eggs from nesting sites and accidental capture have contributed to the decline in the Hawksbill turtle population.

"We believe that raising awareness is a vital first step towards galvanising environmental action among people," says Ulrike Vott, sustainability manager Nokia Middle East. "With this initiative, we are securing two positive outcomes for the environment when you recycle an unwanted or even broken mobile phone with us: First - if recycled in a responsible manner - the materials in your old device can be regained to make new things and nothing has to be wasted or sent for landfill. And secondly, by recycling with us during this initiative, we make you a supporter to the Marine Turtle Conservation Project that aims to protect one of the region's most unique species of wildlife."

By giving away turtle adoption packs, Nokia hopes to encourage consumers to be environmentally conscious and to protect the natural heritage of the region.

"We are excited about working with Nokia to promote environmentally conscious behaviour in the region. Through this joint collaboration we are helping the conservation of important marine species, like the critically endangered Hawksbill turtle, through the EWS-WWF Marine Turtle Conservation Project. Turtles play a vital role in marine ecosystems and their survival is imperative to the survival of these eco-systems. The initiative with Nokia is also raising awareness of the importance of recycling and wise consumption of resources that are key for the sustainability of our planet and enable us to live in harmony with nature," said EWS-WWF Programme director Lisa Perry.

EWS-WWF has partnered with the Environment Agency-Abu Dhabi, Sharjah EPAA and Emirates Marine Environmental Group in the UAE; the Ministry of Environment and Climate Affairs and Environment Society of Oman in Oman; and the Ministry of Environment, Qatar University and Ras Laffan Industrial City in Qatar for this nature conservation project.

Nokia has provided more than 6000 collection points for responsible recycling of unwanted devices, accessories, batteries and chargers of any brand in nearly 100 countries. Nokia does not resell the collected material but works with a network of approved recyclers, encouraging high standards of local recycling infrastructure build-up.

All Nokia Care Centres in the UAE, Oman and Qatar have permanent ‘Take-Back' and recycling points installed to participate in this campaign. To find the nearest recycling point locations go to http://www.nokia.com/recycle.

Nokia stores in Mall of Emirates in Dubai, Abu Dhabi Mall in Abu Dhabi and Bawadi Mall in Al Ain can be visited to recycle and support the campaign.

For further information on EWS-WWF's Marine Turtle Conservation Project visit www.gulfturtles.com.

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