HP mobile service to fight counterfeit cartridges
HP Mobile Authentication service allows users to check if HP ink and toner cartridges are genuine
HP has launched a new service to help buyers make sure they are getting genuine HP ink and toner cartridges before they purchase them.
The new HP Mobile Authentication service will allow anyone with a mobile device with internet access to check the authenticity of cartridge using QR and alpha numeric codes on the packaging.
All a user has to do is check the holographic label on the outer packaging of the cartridge, and then either scan in the Quick Response (QR) code using a compatible phone and camera, or enter the alpha-numeric code on the HP Mobile Authentication website. The mobile authentication service will then check the validity of the code and send a message to the user, telling them if it is genuine or not.
The system uses HP's own cloud-based Global Authentication Service (GAS), launched in August this year, which uses sophisticated algorithm technology to track-and-trace genuine goods in the supply chain.
"HP has been making great strides to protect customers from mistakenly purchasing counterfeit printing supplies," said Tina Rose, HP Europe, Middle East and Africa (EMEA) ACF marketing program manager. "HP Mobile Authentication is one of many measures we have implemented as part of our wider anti-counterfeit initiative, which over the last four years has assisted authorities in the seizure of nearly nine million pieces of fake printing supplies products and components in EMEA."