Nokia sees strong demand for Lumia
Retailers and operators in launch markets report high pre-orders, developer interest also up
Nokia is reporting strong interest in its new Windows-based Lumia 800 smartphone, as it goes on sale in Europe.
The phone, Nokia's first to run Windows 7 and the first produced through its new partnership with Micrsoft, has recorded the highest levels of pre-orders in the UK, where it went on sale yesterday.
Speaking on the ‘Conversations with Nokia' blog, Nokia spokesman Ray Haddow said that the company has seen demand from phone operators and retailers.
"The level of pre-orders, as well as reaction in shops today, lead us to be very positive about the launch of the Nokia Lumia 800," said Haddow. "The public have had hands on in many retail stores over the past week and were in store in abundance today, not only trying out this amazing device, but signing up for some of the great deals available.
"In addition, we've had lots of people saying that they intend to switch to the Nokia Lumia 800 at their next upgrade. Especially given some of the great offers available at the moment," he added.
The Lumia 8000 went on sale in Germany on Tuesday, and will be on sale in France today. Reviews of the Lumia 800 have been generally positive, with good ratings for design and build quality, and the performance of the Windows OS, although the phone has been criticized for a flimsy cover for its Micro USB port and an average battery life.
The Windows Phone 7 OS is also benefiting from the tie up with Nokia, with IDC reporting a rise in developer interest in the platform. An IDC survey of 2,100 mobile developers found an 8 point rise in developers who said they were ‘very interested' in developing for Windows Phone 7, up to 38% of all respondents.
The rating is the highest ever for Windows Phone OS, IDC said, ahead of interest in RIM, although it is still a long way behind Apple's platforms, with 91% and 88% of developers citing strong interest in developing for iPhone and iPad resepectively.