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Lego Universe to close

The decision comes as a result of the company struggling to convert non-paying customers into paid-for subscribers

The Lego Universe was launched on October 26, 2010
The Lego Universe was launched on October 26, 2010

Famed toy manufacturer The Lego Group has announced that it will be shutting down Lego Universe, its massively multiplayer online game (MMOG) on January 31, 2012.

The Lego Group purchased the game from Gazillion Entertainment last year. The game was developed over a four year period by developer NetDevil, who was owned by Gazillion.

The game was originally released on October 26, 2010, with an early opening of October 8 for Lego ‘Founders' (users who preordered the game). The game was released on the PC and Mac platforms only.

Jesper Vilstrup, Vice President of Lego Universe said that although the game has a healthy user base of two million players, the company has not been able to set up a successful revenue model. Specifically, getting gamers to make the leap from the title's free-play zone and into content reserved for paying subscribers.

Play Well Studios, which is based in the United States along with Lego Universe's marketing division located in Denmark, will be casualties of this closure. A total of 115 positions will be affected.