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Porsche Design and RIM show new handset

Porsche Design P'9981 smartphone to be available this year

Porsche Design and RIM show new handset
The P'9981 has a stainless steel frame with leather back and touch screen display.
Porsche Design and RIM show new handset
The phone runs on BlackBerry 7 OS, with a custom UI and augmented reality features.

Porsche Design and Research In Motion (RIM) have collaborated on a new Porsche Design P'9981 smartphone.

The BlackBerry-based smartphone, the first from the luxury brand, features a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and touch display.

The handset runs on the BlackBerry 7 operating system, but has a custom an exclusive Porsche Design user interface, and a bespoke Wikitude World Browser for augmented reality. Users will also receive exclusive BBM PINs, so they can be indentified as P'9981 users.

The handset includes 1.2Ghz processor, HD video recording, 24-bit high resolution graphics and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card, and also includes support for Near Field Communications.

"Since 1972 Porsche Design has presented milestone products with iconic style, and the P'9981 smartphone from BlackBerry will be our next landmark," said Dr. Juergen Gessler, CEO Porsche Design Group. "The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment."

"This collaboration stems from the shared belief that form equals function," said Todd Wood, SVP for Industrial Design, Research In Motion. "The Porsche Design P'9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry."

The P'9981 will be available from Porsche Design stores later this year.

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