Laserfiche aims to enable mobility
In-house developed application helping to bolster interest in ECM solutions
Laserfiche is hoping that its mobility solution will help it to attract a new customers, as well as help to retain its existing customers.
The company has revealed that interest in its solution, and the newly launched mobile app, has been high, with CIOs in particular looking to leverage its enterprise content management tools to help their fellow executives to be more productive on the move.
"They are very interested in the mobile product," says Bill Young, Territory Manager for EMEA at Laserfiche. "It's not a standalone product, but it has increased interested in the overall suite at a time when enterprises were already looking to us to help them manage their content, like documents and spreadsheets.
"It was developed entirely in house, so it fits in seamlessly with the full suite," he adds.
It has also highlighted its ability to help companies deal with the increasing deluge of data, thanks to its solutions ability provide structure to unstructured data. "What we're finding is that a lot of enterprises are looking for ways to store their data more effectively," says Young.
"Increasingly, more and more documents are being stored digitally, and this is increasing pressure on both the IT department to file away this information in a way that is more efficient than printing it off and storing it physically in cabinets, which would of course, defeat the purpose of digitising the documents in the first place."
He also reveals that the region's approach to enterprise content management is changing. "The MENA region is still developing compared to markets like Western Europe, but things are improving," he continues. "A couple of years ago, we were having to take this solution and sell it to them. Now, we're finding more and more enterprises are coming to us to find out more about how we can help them with their archiving and disaster recovery needs."