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Canon seeks vertical growth in LFP market

Vendor on drive to add more specialist partners for its large format printers

Canon seeks vertical growth in LFP market
There is a huge opportunity in the LFP market, especially in the untapped industries, says Yamada.

Canon Middle East is gearing up for vertical growth in the large format printing (LFP) market following the launch of  three new models and solutions targeted at the CAD, corporate, photographic and production markets.

The launch also paves way for Canon to start appointing specialist resellers that the company believes will help it in strengthening its vertical expansion strategy in the Middle East LPF segment.

According to the printer and imaging solutions vendor, the company is seeking to partner with resellers that have strong domain expertise in the LFP and graphics industry. In building this specialist channel, Canon states that it would like to bring on board partners that have capabilities to offer value-added services and after-sales support.

Naoshi Yamada, deputy managing director, Canon Middle East, said: "Building on a heritage and expertise in digital colour, Canon is committed to the LFP market in the region. There is a huge opportunity in the LFP market, especially in the untapped industries such as education, design and production where large format printing has become an essential tool of doing business. Through the reseller recruitment drive, we can leverage our expertise and acknowledged leadership in imaging and business solutions to take advantage of this growth opportunity and create a viable business proposition for our strong network of channel partners across the Middle East."

Yamada added that Canon has identified the UAE, KSA, Qatar, Jordan and Lebanon as countries where the company will initially take its channel expansion drive. "It is important for us that even as we add more partners, we don't want to have a flooded channel base. I need to reiterate that this initiative is not about quantity but about bringing on board resellers who are going to add more value and support their clients," he said.

"Canon Middle East is an expert and trusted partner to its customers, helping them drive business performance and remain on the path to profit,"added Hendrik Verbrugghe, marketing director, Canon Middle East.

Canon recently unveiled three new models, including the iPF6300S and iPF8300S, which boasts a new ink system that increases the achievable colour range by as much as 20%. It has a large 160GB hard drive, sub-ink tank system, Gigabit Ethernet support and accounting manager feature, making it a premier solution for the production, fine art, photography and proofing markets.

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