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Mindware signs as Nuance distributor for ME region

Deal will see Mindware provide the region’s channel with Nuance’s desktop array

Mindware signs as Nuance distributor for ME region
Gay says Nuance's desktop array complements Mindware's existing range of products.

Regional distributor Mindware has been appointed as a regional distributor for Nuance Communications, a global provider of speech and document imaging solutions.

The move is part of a stated plan by the vendor to grow its footprint and re-launch its brand in the Middle East market.

The deal will see Mindware supply the Middle East channel with the entire range of Nuance Communications desktop products that include Dragon Dictate, PDF Converter, OmniPage and PaperPort.

Nuance Communications produces a range of solutions from speech technologies that help companies to offer superior customer service experiences, to healthcare solutions that help physicians focus on patient care instead of documentation, to imaging technologies that convert physical documents into searchable digital files.

The vendor's speech solutions allow the most human, natural, intuitive ways to use voice to take command of information, ceaselessly perfecting the ability for machines to recognise and emulate the human voice.

Mindware will be Nuance's third distributor for the region as the vendor already works with SquareOne Technologies and Arab Canadian Computer Company (ACCC).

Anil Kumar, regional director, Nuance Middle East and Balkans, said the company is delighted to have partnered with Mindware as they have the knowledge and reach that Nuance needs to raise its brand in the Middle East region. "This partnership with Mindware is a natural fit for us as Mindware has a strong software portfolio which will complement our offerings. This deal opens a new window for Nuance to address the corporate sector with the entire range of the desktop array of products," he said.

Mario Gay, general manager at Mindware said the company is delighted to have partnered with Nuance as this deal opens up more opportunities for the company to extend its reach in the corporate and reseller market. "Nuance's desktop products complement our existing range of solutions," he said.

Gay said the Mindware in partnership with Nuance will be embarking on regional wide channel activities to promote the products and raise brand awareness in the market.

Nuance Communications has been in an acquisitive mode of late and recently, the vendor acquired Swype and Equitrac Corporation. The acquisitions have extended Nuance's document imaging portfolio.

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