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Business Connection builds channel

Identification solutions specialist, Business Connection is using GITEX TECHNOLOGY WEEK as the platform on which the company will build a new channel in the Middle East region.

Business Connection builds channel
Demand for security solutions has soared in the region, says Zaheer

Identification solutions specialist, Business Connection is using GITEX TECHNOLOGY WEEK as the platform on which the company will build a new channel in the Middle East region.

Dubai-based Business Connection says that it is using GITEX to create and develop a new channel by recruiting partners that will resell its identification, access, and CCTV and surveillance solutions.

According to the company, growth has led it to start seeking system integrators and security solution providers to sell it products in the region. At the same time, Business Connection states that it has been expanding its business in West Africa, KSA and Qatar.

Mohammed Zaheer, Divisional Manager, Business Connection LLC, says despite the recessionary pressure that the Middle East has experienced over the last three years, security solutions have continued to be in demand. “Sales of security solutions in general have continued to soar in the Middle East,” he observes.

Zaheer says part of the demand has been driven by increased awareness among IT users. He says as a result, Business Connection has seen its own business and sales grow and that’s why the company has been motivated to expand its partner base. He says opportunities in the security space continue to grow it is vital that the company partners with savvy system integrators and security solution providers. “All partners that we bring on board will be supported with training needs and other channel initiatives,” he says.

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