India Games nabbed by Disney
Top games manufacturer bought by US-based Disney, India Games plans expansion into Middle East region
India-based gaming company and mobile apps developer, India Games, has been purchased by Disney, company CEO and founder Vishal Gondal told ITP.net.
"We are not talking much about it, but we just got bought last week, so we are not giving any comments on that, but I can tell you I like Mickey Mouse," said Gondal.
India Games is one of India's leading gaming companies with upward of a 60% market share. The company's business is mostly in the mobile space followed by online and TV gaming.
"As the market is becoming bigger we are focusing on the apps space, particularly on platforms like iPhone and Android, which is spreading all over the world even in the Middle East region," said Gondal.
Since apps are now accessible everywhere, Gondal says that the company is planning on expanding into the Middle East market from its previous focus on India.
"What is important for us is to understand what these markets want and what localisations we need to do, and certainly Gitex is a great platform to do that," said Gondal.
India Games has been speaking to a large number of UAE-based gaming companies, apps companies and phone companies to get an idea of the market space.
“Now clearly because of the geographical access of India and the Middle East, I think it is quite natural to expand into this territory. I think going forward we will be making a lot more investments here and get more people here to work,” said Gondal.
In-game branding and advertising is also becoming a hot topic for India Games, where companies place their products inside a game. According to Gondal, brands are very active in the Middle East market and social media is becoming more and more popular, so India Games is looking to incorporate popular Middle Eastern brands into games aimed at this region.
“We are now seeing that most of the trends on apps and content are becoming global. Products like Angry Birds are going everywhere, no matter what the country, so what we are seeing is similar trends here and several of our products have already performed very well here [UAE]. We had a cricket game IPL T20, which did very well because the Middle East has a lot of British and Indians and people from Pakistan and they loved the product,” said Gondal.
India Games is now about to launch a new game called Raval in the Middle East. The game is based around a Bollywood hero and is designed for people who love Bollywood.
“When you look at Middle East, it is made up of UK, India, South India, Phillipines, it is like a potpourri of cultures and that is why I think our content offering needs to be unique,” said Gondal.