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Razer sees region’s huge potential

In its second appearance at GITEX TECHNOLOGY WEEK, gaming hardware manufacturer Razer has come out strongly in favour of the untapped potential of the Middle East region.

Razer sees region’s huge potential
We’ve just barely scratched the surface, says Razer’s Min-Liang Tan.

In its second appearance at GITEX TECHNOLOGY WEEK, gaming hardware manufacturer Razer has come out strongly in favour of the untapped potential of the Middle East region.

CEO and co-founder of the cult gaming company that first began operations in the late 1990s, Min-Liang Tan says that a presence on the floor is essential for meeting the right kind of prospect – and customer.

“Since last here we’ve always had our own stand. We take the view that being a brand, we want to have our own presence on the floor. It’s a little different from the rest of the booths, but that’s us,” he comments.

“We are also represented at GITEX Shopper through some of our retail partners but what’s important for us is that we’re looking to invest in a big way in the Middle East region.

“We’re looking to have specific areas where we can meet with our potential partners, expand our channels, meet the press, so this is a perfect venue for it,” continues Tan.

In the past, Razer has been focused heavily on the North American and European markets, but the “huge” amount of gamers in the region, as Tan puts it, is forcing the firm to consider it with a new level of attention.

“It’s a area where we think there’s a huge amount of potential and we’re looking to expand here with a bigger presence in the next couple of years. We’ve just barely scratched the surface – it’s not just coming here and having a booth every year, it’s having a bigger presence, having potentially local operations, more of a PR strategy and stuff like that out of this region,” he says.

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