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RIM introduces BlackBerry Tag

Near Field Communications technology allows users to tap phones together to share information

BlackBerry smartphone users can now connect with each other and share multimedia content in a new way. Research In Motion Co-CEO Jim Balsillie today unveiled BlackBerry Tag at GITEX TECHNOLOGY WEEK.

BlackBerry Tag will be incorporated into the next BlackBerry 7 OS update and is designed to allow users to share contact information, documents, URLs, photos and other multimedia content by tapping their BlackBerry smartphones together.

BlackBerry Tag is also designed to allow friends to add each other on BlackBerry Messenger by tapping their phones together.

"BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless,” said Jim Balsillie, Co-CEO at Research In Motion. “BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers.”

BlackBerry Tag uses Near Field Communications (NFC) technology, which is currently found in the recently launched BlackBerry Bold 9900 and 9930 and BlackBerry Curve 9350, 9360 and 9370 smartphones, and these are the first BlackBerry smartphones that will support BlackBerry Tag.

RIM has also announced plans to allow BlackBerry application developers to incorporate BlackBerry Tag into their applications through APIs on the BlackBerry platform.

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