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Intel driving Ultrabooks

Intel is showing its vision for the future of mobile computing at GITEX TECHNOLOGY WEEK, with the launch of its Ultrabook category.

Intel driving Ultrabooks
Nassir Nauthoa says the Ultrabook is not intended as a competitor to tablet PCs

Intel is showing its vision for the future of mobile computing at GITEX TECHNOLOGY WEEK, with the launch of its Ultrabook category. Models of the new category, which is intended to deliver more features and performance in a smaller and lighter form factor, are on show with vendors at GITEX and on Intel’s stand at GITEX Shopper, with a few vendors launching products for retail.

Nassir Nauthoa, General Manager for Gulf Countries for Intel, says that the Ultrabook is not intended as a competitor to tablet PCs, which have been highly successful, but rather address end user needs for mobile devices. “The products that we bring to market are based on the ongoing market research that Intel does with end users, so based on that feedback, the Ultrabook is a new category of product to address those needs – no compromise on performance, secure, responsive, and thinner and lighter form factors,” he says.

“If you look at what is happening in the mobile market, there are a plethora of devices that people can buy, tablet is one of those, but the majority are still notebooks, netbooks are another category, so Intel is looking at all these different devices. Our belief is that Ultrabook is a product that meets specific requirements, as its evolves over time, we will see tablet like features built into Ultrabooks,” Nauthoa adds.

Intel expects shipments of Ultrabooks to begin ramping up by the start of next year, with Ultrabooks accounting for 40% of units shipped in the consumer segment by end of 2012, and 60% by end of 2013. As Ultrabooks shift to the next generation of Intel processors, code-named Haswell, the devices will also gain extra features such as identity protection and anti-theft, along with battery life that can be ranked in days rather than hours.

Intel will also be discussing its vision of Cloud computing at this week’s dedicated cloud section, GITEX Cloud Confex.

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