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Kaspersky touts business solutions

Kaspersky Lab is increasing the focus on its line up of corporate security solutions at GITEX Technology Week.

Kaspersky touts business solutions
Kuzbari says Kaspersky is pushing its corporate solutions this year.

Kaspersky Lab is increasing the focus on its line up of corporate security solutions at GITEX Technology Week.

The security software vendor, which has risen to be a leader in the retail market in the region, is now looking to build the share of its business-oriented products in the Middle East.

“What is unique for this GITEX is our corporate product launch. This is a new product for us, version 8; we chose GITEX as it is one of the most important events for the region, and it is a good way to present this new product to our customers and partners and to discuss it with them,” says Tarek Kuzbari, managing director of Kaspersky Lab Middle East.

Kuzbari says that currently around 55% of Kaspersky’s business in the region is consumer, while 45% is corporate. While the consumer segment continues to grow, driven by a growing awareness among users of the need to have licensed security software, the corporate segment has stronger year-on-year growth, and the vendor sees plenty of opportunity in the business sector.

The company has split its channel to reflect the additional need corporate-focused channel partners to provide more support and skills for business users.

Kaspersky is launching two corporate solutions at GITEX, Security Centre 9, the latest version of what was previously known as Administration Kit 8, which is an administrator-level solution for securing an organization’s infrastructure, and End Point Security 8, which has been enhanced with a number of new features.

The new solution has been designed to offer protection for infrastructure, at the same time as giving IT managers more control over their networks, through features such as more application and device controls, and better reporting and analysis of the network, to understand where vulnerabilities might occur.

Security Centre 9 also includes the cloud-based Kaspersky Security Network, which provides faster updates and reputation data for websites. “Right now we are seeing cyber criminals shifting their focus to targeting information. In the beginning they were doing it for fun, then they started doing it for money, in terms of creating mass infections and trying to infect as many PCs as possible, right now they are trying to focus their infections more, targeting information in specific companiess,” says Stefan Tanase, Senior Security Researcher EEMEA Kaspersky.

Tanase says that while the threat landscape is shifting, security vendors need to add more features to stop threats at different points. “Basically the threat landscape is constantly changing, so it’s very hard to forecast what we will need next year, but the main idea is that we are trying to add more and more layers of defence,” he says.

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