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Tech-heavy Ford Explorer rolled out

American car firm Ford is using this year’s technology extravaganza to launch and show off the all-new Explorer sports utility vehicle (SUV).

Tech-heavy Ford Explorer rolled out
The new Explorer is loaded with technology such as MyFord Touch and Sync.

American car firm Ford is using this year’s technology extravaganza to launch and show off the all-new Explorer sports utility vehicle (SUV).

The Ford Explorer was first launched in 1990 as a replacement for the smaller Ford Bronco II. Compared to its predecessor, the brand new, fifth generation Explorer packs a raft of high-tech features including Sync, MyFord Touch, the world’s first inflatable second-row seat belt, Active Park Assist, My Key, Curve Control and much more.

Questioned about why his company chose technology-focused  GITEX Technology Week to promote its Explorer, Larry Prein, Managing Director, Ford Middle East, explains, “GITEX is a great opportunity and an ideal platform to showcase and highlight Ford Motor Company’s technological advancements and benchmark setting innovations.

These factors put us in the lead, as we continue to make high-end technologies available and affordable mainstream. The show allows us to reiterate Ford’s continued drive towards launching more innovations and setting the benchmark in driver-focused technologies that make the ownership and driving experience seamless, safe and fun.”

According to Prein, Ford is experiencing a ‘good run’ in the region. Prein exclaims, “The Ford and Lincoln brands are going from strength to strength, as sales during the first half of 2011 posted nearly 50% growth in the GCC region over the same period last year. The company continues to see market share growth around the region thanks to the success of its new generation of models.”

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