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Minerva signs distribution deal with Sensear

Minerva to distribute speech enhancement, noise suppression solutions

The Sensear range that Minerva will distribute in the region.
The Sensear range that Minerva will distribute in the region.

Regional IT distributor Minerva,  has signed a deal to become the Middle East and Africa (MEA) region distribution partner for Sensear, a pioneering communication technology vendor.

The distribution deal is the latest in a long line of successes for Minerva as it cements its position to be among the leading value added distributor for cutting-edge communications solutions in the region. The distributor also supplies the regional channel with wireless broadband, WLAN, two-way radio and TETRA products.

Through Minerva's expansive distribution network, the MEA region will be introduced for the first time to a unique range of ‘smart muffs' the speech enhancement noise suppression technology from Sensear.

"Minerva is delighted to welcome Sensear to our product portfolio as we see them as more than just a value-added product. In addition to addressing the majority of verticals across the region, such as oil and gas and transportation, their technology markedly boosts worksite safety by protecting the end-users' ears, as well as enhancing their general awareness and ability to communicate in high-noise environments," said Richard Wilcox, sales director, Minerva.

Phill Bates, sales director, Sensear Europe and Middle East, said: "Launching a new brand in a new market is always challenging. In order to maximise our success, Sensear needs a partner who understands the complexity of the market and who has great relationships with customers in the region. Minerva is the ideal partner for Sensear and our early successes are already confirming the strength of the partnership."