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Giacom lowers cloud hosting prices

Move comes as big players like Microsoft and Google enter cloud marketplace

Giacom lowers cloud hosting prices
UK cloud services provider Giacom has reduced the price of its Hosted Exchange service to $4.56.

UK cloud provider, Giacom ThinkCloud, which has customers from across the globe, has lowered the price of its Hosted Exchange service to $4.56, one of the lowest prices globally for this kind of service, according to the company.

"Cloud computing is starting to become almost too affordable to ignore for businesses. Most companies are aware of cloud computing but many have failed to see the obvious cost benefits because traditionally prices haven't been that low. But all that is changing," said Nick Marshall, managing director of Giacom World Networks Ltd.

China has announced that it is investing $98 billion in cloud computing hubs and market research indicates that enterprise spending on cloud services will grow fivefold to reach $100 billion by 2012.

Falling prices for cloud services were triggered by larger players, such as Microsoft and Google becoming active in the market.

"In the past six months we've seen a surge in demand allowing us to apply economies of scale for our full-featured Hosted Exchange service. We appear to have reached a tipping point for cloud computing - people's fear of putting data into the cloud safely is diminishing as it becomes more mainstream. In fact experts believe most data will be stored in the cloud within just a few years," said Marshall.

Giacom's Hosted Exchange provides email, shared calendars and contacts, and push email technology to mobiles.

Firms purchase exchange mailboxes from a cloud provider, instead of hosting their own servers, this is designed to allow the business to scale up or down easily without worrying about capacity or in-house expertise.

Giacom launched its MessageStream email filtering and archiving service in 2005 before developing its cloud-based Hosted Exchange platform in 2010.

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