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Golden Systems expands Avardz Loyalty Programme

Move part of strategy to extend partner coverage reach in the Middle East

Golden Systems expands Avardz Loyalty Programme
Tavid says partners should be recognised and appreciated based on their level of support and loyalty for Golden Systems.

Regional distributor Golden Systems Middle East has decided to extend this popular program to partners in other Middle East countries as well.

The Avardz programme, which was launched in 2010, is Golden Systems' flexible online loyalty scheme created and designed exclusively for qualified individuals from the IT retail industry who support, promote and distribute the company's selected portfolio of products directly to end-users in the market. Avardz rewards its members by offering them a variety of exclusive benefits and privileges.

"We believe that our partners should be recognised and appreciated based on their level of support and loyalty and for that reason we created Avardz last year. Our mission was to continually evolve and incorporate additional value-added benefits and features to the Avardz programme to ensure the highest level of member satisfaction. Our partners benefited hugely from this initiative, which led to more business for our company. Going by its success in the GCC region, we felt we should extend this programme to our channel network in other countries as well," said Chantelle Tavid, regional director, Avardz, Golden Systems Middle East.

Golden Systems developed and implemented Avardz as an online customer loyalty portal to reward the channel for its loyalty. Since the software infrastructure was in-house, it was able to create a scalable system with multiple languages to support the needs of its ethnically diverse channel in the region.

The Avardz flexible online program enables members to view their transactions and statements, register products, earn and redeem points, participate in promotions and competitions, gain product knowledge and receive the latest technology information. The program features an easy-to-use online interface and a comprehensive rewards program with a wide range of easily achievable rewards.

To participate in the programme, an individual has to be a sales person employed by an IT store or a shop owner that sells Avardz eligible products directly to end-users. Local laws may dictate various terms and conditions regarding the Avardz programme redemption. 

Members may redeem their points online once they have accumulated sufficient Avardz points for their desired reward available in scheme. Some of the rewards include overseas trips, dinners, weekend getaways, gifts or vendor products ranging from motherboards to peripherals.

"Avardz is continuously evolving according to member performance and demands. There is no enrollment fee and the programme is free of charge for eligible participants. Through the programme, we will be holding regular product promotions and competitions and will offer members additional rewards and points. We are confident this initiative will be well received across the region," said Tavid.

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