Home / Professional AV event makes local debut alongside GITEX

Professional AV event makes local debut alongside GITEX

InfoComm Middle East & Africa to run during GITEX Technology Week

Professional AV event makes local debut alongside GITEX
InfoComm MEA is a brand new trade show that will run alongside GITEX.

InfoCommAsia and Dubai World Trade Centre have joined forces to launch InfoComm Middle East & Africa (IFMEA), a brand new trade show that will run during GITEX Technology Week. The new event will highlight the latest technologies and solutions for the professional AV industry.

“IFMEA is born out of a marriage of strengths,” says Terry Friesenborg, Senior VP of International Development, InfoComm International. “Dubai World Trade Centre is the most established and influential organiser of tradeshows for the Middle East and Gulf region, while as an industry body, InfoComm has been providing education and certification for the pro-AV industry since 1939, as well as organising its own highly successful series of tradeshows and other events throughout the world.”

Trixee Loh, Senior VP, Dubai World Trade Centre, adds: “Dubai has the infrastructure, the experience and the economic and geographical positioning to bring together all industry sectors covering the Middle East, Africa and South Asia. GITEX is the ultimate business driver and innovator for this enormous and rapidly expanding market and will be the perfect stalwart for such a venerable brand as InfoComm.”

As well as a dedicated showcase for AV products and solutions on the show floor, IFMEA will feature CTS-accredited education seminars from the InfoComm Academy, along with a variety of opportunities for manufacturers to present their solutions in conferences and training sessions.

Richard Tan, General Manager, InfoCommAsia, says that it is not just the scale of GITEX that makes it the perfect companion for IFMEA. “The launch of our event comes at a turning point in the evolution of professional AV,” he explains.

“The migration of AV products onto IT networks is making systems integration a more net-centric process than ever before. Co-locating with GITEX Technology Week therefore makes technology sense as well as business sense – the two go perfectly hand in hand.”

This first show has attracted a high level of support from the AV industry, with more than 70 manufacturers and suppliers from 18 countries – many brand leaders among them – participating.

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