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Secureway Network Distributors is planning to focus on its enablement approach to selling solutions, rather than just delivery, at GITEX TECHNOLOGY WEEK

New tech from Secureway
Shabdiz: Secureway has world class resources and leading global brands

Secureway Network Distributors is planning to focus on its enablement approach to selling solutions, rather than just delivery, at GITEX TECHNOLOGY WEEK.

The distributor, which handles an extensive range of IT security solutions, will be promoting the services it offers to its reseller partners, such as business planning, pre- and post-sales support, marketing, training and professional services, at the show.

The company will also be promoting solutions focused at the leading edge of emerging technologies, in areas such as WAN optimisation and virtualisation, IPv6-ready solutions, application layer security and proactive end point security, which are helping to tackle today’s technology and business issues.

Zafar Shabdiz, Managing Director, Secureway Network Distributors says: “Our strong presence in the Middle East lies in the basket of leading global brands that we offer to resellers and end users in the region. At GITEX we are confident that our interaction with industry visitors will help with showcasing our world-class resources and making deeper in-roads into the market requirements and trends.

“As a value added distributor we need to be one step ahead, constantly seeking ways to establish new emerging technologies and work on routes to market. GITEX provides the platform for us and our vendors to demonstrate some of our vendor partners’ latest technologies which are becoming an integral part of the overall growth plans for these companies in the Middle East.” Shabdiz adds.

Senior managers and product specialists from Secureway will join vendor partners and their technical experts to provide demonstrations of new products, for both existing and new clients at the event, and the distributor is also linking up with potential new partners to discuss business opportunities.

“Our past experiences at GITEX have always been extremely helpful in our growth and generating positive visibility as well as one-on-one interactions that are important to our associations with existing customers, channel partners as well as standing alongside the brands that we distribute. We expect to achieve the same success this year too,” comments Luciana Kaddoumi, Marketing Manager, Secureway Network Distributors.

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