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Mahindra Satyam targets regional sports industry

Software and services provider takes aim at growing Middle East sports business

Mahindra Satyam targets regional sports industry
Mahindra Satyam wants to provide a one-stop-shop for the sports sector, says Gupta.

Mahindra Satyam is targeting the growing sports sector in the Middle East, with a range of services and solutions for the industry.

The Indian IT services giant is looking to leverage its existing experience with sports organisations and events, to capitalize on the growing regional profile of world class events, such as Qatar hosting the 2022 FIFA World Cup and Dubai's bid for the 2024 Olympics.

In March, Mahindra Satyam signed a strategic partnership with the Aspire Zone Foundation, Qatar's sports academy, to deliver onsite and offshore support around various application development and infrastructure services projects.

The company is offering technology in several different areas for the sports industry, including events, venue management, training, and sports medicine. Specific solutions include corporate sales; sponsorship & rights management; stakeholder systems; digital asset; financial; facilities management; ticketing; physical sales management; merchandizing; membership management and loyalty club affinity transaction systems.

Mahindra Satyam is also promoting an integrated ‘Solutions for Clubs' suite, for sports club management, which includes club administration, player management and coaching support.

"The Middle East region has ably positioned itself as an emerging hub for sports, which can be exemplified by the presence of international sporting events," said Bobby Gupta, vice president and head of Middle East, Turkey and North Africa, Mahindra Satyam. "Our successful participation during the recent FIFA World Cup Games in South Africa stands as a strong testament of what our services can bring to the industry. We are confident that the ‘one-stop-shop' model solutions that we offer will meet the growing demands for new technologies as a means to address important issues and concerns in Middle East sports industry today."

Along with the 2010 FIFA World Cup, which Mahindra Satyam sponsored, and provided a bespoke football tournament event management web-based application for, the company also has ties ups with crick, hockey and football in India, and Nascar and NBA basketball in the US.

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