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Optimus launches Wafa Loyalty Programme

Programme designed to reward channel partners for their business

Optimus launches Wafa Loyalty Programme
Wafa is a tiered loyalty programme designed to reward loyal partners, says Kaul.

Optimus Technology and Telecommunications, a regional value added distributor (VAD) of IT and telecommunications products, has launched a new loyalty programme for channel partners in the Middle East region.

Dubbed Wafa, the programme enables partners to earn points for their transactions with Optimus. Through this loyalty incentive scheme, channel partners will be able to earn and redeem the accumulated points for conducting business with Optimus.

"Optimus is pleased to launch Wafa, which is our initiative to acknowledge our performing channel partners and value their growing business with us. Wafa is a tiered loyalty programme launched to reward our loyal partners by ensuring that the more they spend with us the more they earn back. With this new programme our objective is to strengthen our relationship with our existing channel partners as well as cater to new partners. Optimus recognises their value to our business and wants to reward them for their ongoing commitment," said Meera Kaul, managing director, Optimus Technology and Telecommunications.

Wafa, Optimus' tiered loyalty programme enables partners to earn loyalty points for their continuous, consistent business with the company. From completion of on-boarding process to positive credit history to sales, the programme is categorised into loyalty levels of Fida, Dahab and Blatin. All new partners enter the Wafa programme at the Fida level and through continuous business, graduate to Dahab. Partners can move to the Blatin status depending on their sales volumes with Optimus in the year. If an Optimus partner crosses its targeted revenue criteria in a fiscal year, the partner will automatically be upgraded to the next level.

Optimus' channel partners will be able to redeem their Wafa points against options such as vendor led paid training programmes, air travel ticket to attend Optimus training initiatives, purchasing Optimus professional services, payment for next sales transaction, credit notes to be used against accounts payable and participation in various Optimus-approved marketing activities.

Optimus is a multinational VAD serving solution integrators, solution providers and the value-added partner community. The company offers its channel partners across the Middle East, North Africa and Pakistan a single window solution for a wide spectrum of products catering to their entire technology and telecom needs.

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