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Apple annoyed with noodle-maker

Electronics giant accuses flour, noodle merchant of copying logo

Apple annoyed with noodle-maker
Sichuan Fangguo Food Company is being accused by Apple of stealing conceptual elements of its logo.
Apple annoyed with noodle-maker
Apple's logo is similar in concept to the Sichuan Fangguo Food Company's logo.
Apple annoyed with noodle-maker
The LG logo is very similar to the Chinese company's logo.

Apple is taking aim at a Chinese company that makes noodles and flour, accusing it of copying the Apple logo, according to CNET UK.

Apple is currently embroiled in copyright battle with other electronics companies including Samsung, HTC and Amazon, but seems to have taken protection around its copyrighted logo to another level altogether.

Apple's Chinese lawyers have accused the Sichuan Fangguo Food Company of using conceptual elements from Apple's logo.

The flat round red logo, with an apple stalk and leaf at the top does faintly resemble Apple's logo, but also incorporates Chinese characters in the centre of the logo, which results in it looking more like LGs logo than Apple's.

"There's a leaf so you can tell it's an apple, but it also contains two Chinese characters... The orientation is also different, and ours is a totally different shape... Besides, when I started Fangguo, I had never even heard of Apple," Fangguo CEO Zhao Yi told CNET

Apple is not just complaining about the look, it is also complaining that Fangguo has registered its logo under 16 product categories, including notebook computers and electronic game software.

According to CNET, ‘Pingguo' is also 'apple' in Chinese, relatively close to 'Fangguo', which could lead to confusion, in the same way Panaphonics or Sorny did in an episode of The Simpsons.

Yi registered the trademark in 1997 and registered the logo under a variety of product categories in case a rival wanted to produce electronics under the same brand name.

Yi refuses to change the logo: "I'm Fangguo, it's a fruit, if the leaf is removed, it'll just look like a bomb."

Yi said the logo was created in the 1980s for the state-run Nanchong company before being transferred to his name in 1997. He said the logo symbolizes both his company's goods and its base in Nanchong, a city famous for its fruit.

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