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Brocade expands sales team

Company plans increase of scale of operations in EMEA region

Brocade expands sales team
Brocade has announced new appointments for its EMEA sales team.

Brocade has announced several new appointments to its EMEA sales leadership team, in order to increase the scale of its operations across the region.

According to Brocade, the worldwide enterprise network infrastructure market is set to hit $55.2 billion by 2015 and the growth of its sales team is designed to help the company leverage opportunities provided by growth in the network infrastructure market.

Brocade is hoping to grow its Ethernet business globally.

The new hires include the appointment of Manu Bonnassie as regional sales director for Central Europe, Middle East and Africa (CEMA).

His responsibilities include leveraging partnerships with distributors such as OCS (Russia/CIS) and Westcon (Saudi Arabia and United Arab Emirates), and building on the existing customer portfolio that includes TiERA, RuTube, Al Nahdi Medical Company (NMC), United Arab Emirates University (UAEU) and Saudi Economic and Development Holding Company (SEDCO).

Prior to this role, Bonassie held several international positions at Brocade, most recently as regional sales director for Germany, Austria and Switzerland. He also served as EMEA strategic business development director during the same period.

Amar Wadjih will now take over as regional sales manager for Brocade in Saudi Arabia. He will be responsible to increasing Brocade's presence in The Kingdom and will oversee a targeted partner recruitment strategy. 

Prior to joining Brocade, Wadjih held senior sales leadership roles within Computer Associates and Sun Microsystems over a career spanning more than 25 years.

"The way modern enterprises are conducting business today, and the huge volumes of data being generated, is impacting networking strategies irreversibly," said Alberto Soto, vice president - EMEA at Brocade.  "As a company, we are committed to helping our customers reduce infrastructure complexity and cost, as highlighted at our recently held Technology Day, and leverage the evolution of fabric-based technologies to better cope with today's capacity demands. I am delighted to announce, therefore, that we have added depth and further expertise to our EMEA sales leadership bench.  Their considerable, proven experience in IP sales and services will be invaluable in helping us taking the next steps forward to continue building and growing our EMEA business."  

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