UAE dominates Gulf with Smart TV market share
The Emirates has 40% market share in the Gulf
Samsung Electronics, a global provider of consumer electronics, has announced that the UAE is leading the Smart TV market in the Gulf with 40% market share. Since the global launch, the Gulf region has contributed 7% of the total global Smart TV sales.
Justin Shaw, general manager, Audio Visual Division, Samsung Gulf Electronics, said that consumers in the UAE are tech-savvy and benefit from a high quality IT infrastructure.
"Since the launch of Samsung's Smart TVs in the UAE, sales have increased almost 4% every month. We have recognised several factors that have created demand for Smart TVs in the UAE; including advanced technology infrastructure and a rise of tech-savvy consumers."
According to industry reports, the UAE has the fastest broadband service of all Middle East countries. The average Internet connection in the UAE is around 3.92 megabits per second, more than double the rate of most countries in the region. A rate of 2 megabits per second is enough to carry VHS-standard video streams.
For UAE consumers, this means having the ability to discover a new world of web connected TV entertainment that will allow them to easily stream a full HD 3D movie online, browse the web, explore apps, chat real time and find several other types of new interactive TV content. The UAE also has the highest internet usage amongst the Gulf; with 69% of the population have internet access.
The sharp increase in social media usage has also prompted consumers to purchase TVs that gather and display their online and traditional media entertainment favorites.
Consumers have recognised the efficiency that Smart TVs provide; which in return, increased demand and developed a need for digital convergent TVs. As a result, Samsung's Smart TV line-up provides the perfect combination of smart content and smart experience that offers viewers a wholesome, world-class entertainment as well as a new world of web-connected TV experience.