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Amazon is top online retailer

Companiesandmarkets.com did a study to find out where the majority of online retail traffic comes from

Amazon.com holds 20% of the online retail market
Amazon.com holds 20% of the online retail market

A new report from Companiesandmarkets.com finds that the worldwide online retail marketplace is one in which the majority of online retail is consolidated.

Of all the online shopping sites it seems that half of all online retail buyers go to just three companies; Amazon.com, eBay.com and Alibaba.com.

Companiesandmarkets.com found that 20% of worldwide online retail traffic went to Amazon.com, with the website receiving over 280 million visitors in a month. eBay takes 16% of the online retail traffic and Alibaba takes nearly 14%.

The report also showed that Walmart too is a strong contender, coming in sixth overall. It even overtakes Amazon and Sony in movie sales. Companiesandmarkets.com thinks that the dominance of Amazon, eBay and Alibaba may be a result of online retail aggregators that find prices of a particular item from multiple places and present it to the shopper as a comparison.

There is word that Google too might get into the retail aggregation and price-comparison business, especially since the company has acquired Sparkbuy and Beatthatquote.com.