Sony to launch music phone linked to social media
Smartphone features close integration between music player and Facebook
Sony Ericsson is set to launch an Android-based smartphone featuring a social music service called the Sony Ericsson Live with Walkman.
The phone has a dedicated Walkman hardware button, designed to provide instant access to the music player. Users can also like, share and discover content through a deep Facebook integration.
The phone has a 3.2-inch screen, a powerful 1GHz processor, a front facing camera for Skype video calling and a 5MP AF camera, designed to capture 720p HD video. Sony's xLOUD enhances audio output, while Android Gingerbread 2.3 gives users access to over 250,000 applications on the Android Market.
"Consumers want smartphones to deliver a rich and social entertainment experience. Rather than a one dimensional music experience, they want instant and seamless access to new content, combined with the ability to share and connect with their friends. The Sony Ericsson Live with Walkman provides exactly this, in a powerful package with great style," said Nikolaus Scheurer, head of Product Marketing, Sony Ericsson.
The phone's deep Facebook integration is designed to allow users to instantly access Facebook through the most-used areas of the phone such as the picture gallery, music player, phonebook and calendar.
According to Sony Ericsson, the phone's Media Discovery Application offers access to a world of music and videos, including Facebook recommendations from a user's friends.
By tapping the Infinite button within the media player, users can have access to new content about their favourite artist, such as music videos, artist information and lyrics search, while the TrackID identifies the music track users' are listening to within the FM radio and music player. The track can then instantly be shared or downloaded.
The smartphone will be available globally from Q4 2011.