Women in MENA lead blog, website creation
New Google tool reveals that women in Morocco, Saudi, UAE are creating online content
Women in the MENA region are more active in blogging and setting up websites than men, according to statistics by Google's new insight tool, which allows users to view statistics on internet usage patterns in five countries in the MENA region; Egypt, Jordan, Morocco, Saudi Arabia, and the UAE.
According to the statistics, women in Morocco and the UAE are reading and writing blogs more than men, with women in Morocco reading and writing blogs 4.09 times per week versus men at 4.03 times per week. In the UAE, women access blogs 3.32 times per week versus men at 3.08.
In Saudi Arabia and the UAE, the Google research statistics show that women are ahead of men when it comes to setting up websites, with Saudi women creating websites 2.86 times per week and men at 2.14, but it is the UAE where women are streaking ahead in website creation, with women setting up websites in the UAE at a rate of 2.06 per week, compared to 1.7 times per week for men.
According to the statistics, the UAE also has the highest internet usage rate with 84% of the population online. The UAE is followed by Saudi Arabia, with 70% of the population online and Morocco comes in third with 51% of the population online, followed by Jordan at 40% and Egypt at 39%.
According to the statistics, 65% of those online are men and 46% are women.
The youngest measured section of the online population, the 15 to 24-year-olds, have the highest rate of internet access by age-group.
Seventy-six percent of 15 to 24-year-olds polled in these five countries are online, on average. In UAE, that figure is 95%; while in Saudi Arabia it is 90%.
In Morocco, the 15 to 24-year-old age group has 85% online access followed by Jordan with 63% and Egypt with 56%.
The average for all five countries for the 25 to 34-year-old age group is 66%, followed by 35 to 44 at 50%, 45 to 54 at 34% and 55+ at 17%.
The statistics were gathered by global research firm Neilson by conducting 7,500 face-to-face interviews in each of the five target countries between September and November 2010.
The statistics website operates as a collaborative effort between Google, the Information Technology Association of Jordan and the Telecommunications Regulatory Authority of the UAE.
Google are currently in discussions with Nielsen about re-running InsightsMENA for 2011. The exact list of countries has not yet been decided, but will be made available in the near future.