Jacky’s aids Dubai Cares
Electronics retailer will enable customers to donate money at point-of-sale
Jacky's Electronics has entered into a partnership with UAE-based non-profit organisation Dubai Cares, to raise awareness about the importance of girls' education and to help raise funds for its ‘Girls' Education Campaign 2011'.
This campaign will focus on raising funds to support Dubai Cares programmes addressing the gender imbalance in primary education and empowering girls within their communities in developing countries across the world.
Under the partnership, between August and November 2011, the Dubai Cares Point of Sale Promotion will allow Jacky's customers to add AED5 to their bill to donate to Dubai Cares.
"Jacky's campaign, in support of the ‘Dubai Cares Girls' Education Campaign 2011', is a very generous initiative which gives members of the community innovative ways of participation in our fundraising campaign. Dubai Cares relies on the support of the community to continue to make a difference in the lives of children in developing countries. Funds raised through this campaign will go towards providing girls in developing countries with quality primary education, which is one of the best solutions to poverty," said Al Gurg.
Jacky's Eco-Care initiative will also help customers support Dubai Cares through its ‘You Shop, We Donate' programmes. The company will donate AED10 for every old electronic product recycled, in addition to donations of up to AED200 on purchases made by customers on selected product ranges.
"Jacky's Electronics is raising its bar to engage our customers to become socially responsible by giving back to the community and serving the less fortunate, particularly young children. It is our privilege to support Dubai Cares in its quest to provide quality primary education to girls in developing countries around the world," Panjabi said.
"Through Jacky's Eco-Care, recycling old gadgets will not only make a positive impact on the environment, but will also allow us to support young children to attend school by donating to Dubai Cares. We urge all our loyal customers to join us in this worthwhile campaign by taking part in our latest philanthropic initiative."