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Nuance signs SquareOne Technologies for eCopy

SquareOne to add Nuance eCopy range to its MFP portfolio

Nuance signs SquareOne Technologies for eCopy
Kumar says the partnership with SquareOne is a natural fit for Nuance and opens a new window of opportunity.

SquareOne Technologies has been appointed as a regional distributor for Nuance Communications, a global provider of speech and document imaging solutions. The move is part of a stated plan by the vendor to re-launch its brand and expand its channel reach in the Middle East market.

 The deal will see SquareOne Technologies supply the channel the entire eCopy range of Nuance Communications products. eCopy is a multi function printer (MFP) document capture solution that enables MFP users to engage their business systems and processes at the point of capture.

Nuance Communications produces a range of solutions from speech technologies that help companies to offer superior customer service experiences, to healthcare solutions that help physicians focus on patient care instead of documentation, to imaging technologies that convert physical documents into searchable digital files.

The vendor's speech solutions allow the most human, natural, intuitive ways to use voice to take command of information, ceaselessly perfecting the ability for machines to recognise and emulate the human voice.

SquareOne Technologies will be Nuance's second distributor for the region as the vendor already works with Arab Canadian Computer Company (ACCC).

Anil Kumar, regional director, Nuance Middle East and Balkans, said the company is delighted to have partnered with SquareOne Technologies as they have the knowledge of the document and content management market. "This partnership with SquareOne is a natural fit for us and opens a new window for Nuance to address the corporate sector with its eCopy array of products," he said.

Kumar said the company is looking forward to a win-win symbiotic relationship that will help cement the Nuance brand in the channel and corporate segment in the region. "This is not a mass market solution and that's why we decided to partner with SquareOne because of their expertise in engaging with system integrators that target niche vertical markets," he said.

Minosh Salam, director, Marketing and Operations, SquareOne Technologies, said the Nuance alliance comes at the ‘right' time as the company has solutions that complement this latest addition. "We are optimistic that through this partnership, SquareOne will be able to grow its market share while at the same time entrench the Nuance brand in the region's channel," he said.

Salam added that the company will be engaging with partners to ensure that they are trained and educated about eCopy and the benefits it offers their end-user clients. "We are looking forward to developing this business synergy with Nuance and the channel, as we believe there is value that SquareOne will bring. We are enthused by the fact that Nuance has partnered with us at a time when it is also readying to strengthen its channel support and business development in the entire Middle East region," he said.

Salam pointed out that partner and end-user education and general awareness initiatives will be key for developing the market for Nuance's eCopy solutions in the Middle East region.

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