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Interactive Intelligence sharpens partner training

Plan to help partners capitalise on opportunities in unified IP space

Interactive Intelligence sharpens partner training
Haque says the company is honing partner training programmes to boost reseller businesses.

Interactive Intelligence, a supplier of contact centre and IP telephony solutions, has said that it is honing its partner training programmes in the Middle East to help partners capitalise on business opportunities in the unified IP communications space.

According to the company, the training programmes are being offered under the vendor's recently unveiled Partner and Consultant Liaison Programmes which are available to the channel community in the Middle East region.

The initiative, says the company, is also part of Interactive Intelligence's strategy aimed at accelerating partner training programmes and increasing its channel footprint in the Middle East and emerging markets geography.

Shaheen Haque, territory manager Middle East andTurkey, Interactive Intelligence, said the company is sharpening its partner training schemes in the region to provider partners with a range of tools and channel resources that will help them grow their businesses.

Haque said through this renewed effort, Interactive Intelligence will provide its Elite partners with a mix of resources and incentives including sales enablement, online quotation tool, certified trainings, co-marketing efforts and sales leads. "These tools and resources have been designed to help partners gain more leverage and grow their customer base in the region. Our channel strategy provides a tremendous opportunity to drive new business and establish lasting relationships with partners in the various countries in the region," he said.

Haque said because Interactive Intelligence has a single tier partner model in the Middle East, its current channel recruitment approach is aimed at extending the reach in providing innovative contact centre and communication solutions. "Our channel strategy is a key element to our continued success in the region. Together, with our specialist partners, we are well positioned to deliver and manage successful solutions to organisations of all sizes across the region," he said.

Haque added that although the larger share of its partners in the region are value added resellers (VARs), the company is in discussions with a few system integrators. "We are attracted to SIs because of the size of opportunities they tend to deal with, which in most cases are on a large scale," he noted.

Haque said Interactive is seeing tremendous opportunity going forward especially as organisations in most verticals are moving towards an e-servicing strategy for customers. "We are well placed to provide the most cost effective solution to this effect where we can inter-operate with existing legacy systems or provide complete end-to-end communication solutions," he said.

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