Kaspersky launches new home security versions
New Kaspersky Internet Security, Kaspersky Anti-Virus have improved cloud technologies
Kaspersky Lab has launched the 2012 versions of its home user products Kaspersky Internet Security and Kaspersky Anti-Virus for customers across the Middle East region.
The new Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 incorporate a sandbox for launching suspicious applications, a programme activity monitoring module, a script emulator, a cloud-based reputation database, a virtual keyboard and many other features.
Kaspersky Lab's cloud-based technologies have also been improved in the 2012 versions, according to Kaspersky, by regularly exchanging information between products installed on users' machines and the centralised databases in the cloud, up-to-date threat information is made available for the protection of users'.
The new product versions also provides users with information about which cloud components are active and how they are protecting users' computers and personal data.
Both of the new product versions feature improved cloud technologies and enhanced programme capabilities.
"This launch comes as an assurance on our commitment to our loyal customers in the Middle East region, who are becoming more and more tech savvy and security aware, especially with the increase use of social media and online services. The products are now available in all authorised stores," said Tarek Kuzbari, managing director, Kaspersky Lab Middle East and Turkey.
Kaspersky Lab has also begun an anti-grey market product drive, which includes measures such as Kaspersky Lab only activating codes designed for use within the Middle East region, with the localised versions of the products ensuring that buyers gain technical support and activation codes.
"Being aware of the availability of pirated Kaspersky Lab software in the region, our team have initiated a number of measures aimed at providing Middle East consumers with the supported and official products which are tailor made for the local needs," said Kuzbari.
Kaspersky has also introduced boxes that include a territorial belonging identifier - a special line on the box in Arabic and English that specifies the region that the product is sold in, in addition to a stretch-card with a Middle East-specific barcode.
"Our paramount priority is the protection of our customers from buying illegally imported products and indirectly lending their support to pirates in this respect. And we want to ensure that channel partners stay well away from grey imports and turn to legitimate business practices instead," said Kuzbari.