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Smartphones make up 41.6% of mobile use in Jordan

Arab Advisors Group says apps usage preferred in English than Arabic in the country

Smartphones make up 41.6% of mobile use in Jordan
App usage and smartphones are on the rise in Jordan.

Smartphones constitute 41.6% of the total cellular handsets in Jordan as of July this year, according to a study by Arab Advisors Group.

The survey conducted on Jordan's cellular users revealed that Symbian topped the list with 62% share of smartphone operating systems. While iOS and Blackberry shared the second place, Android ranked third in the list of smartphone operating systems.

In terms of applications usage, the survey stated that 95.8% and 87.5% of iPhone and Blackberry users respectively made use of applications through their smartphones, while 57% of Symbian smartphone customers used applications.

The report also showed that about 91.4% of the respondents using smartphones preferred using the English language for their applications, while only 8.2% of them chose the Arabic language.

The survey covered general cellular usage habits, smartphone adoption and usage habits, smartphone awareness, cellular handsets' brands and models in addition to tablets availability among respondents.

Arab Advisors Group is to conduct similar surveys in the UAE and Saudi Arabia in the next 3-4 months.

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