Home / / Gigaset to premier pro line range for enterprises

Gigaset to premier pro line range for enterprises

Plan to pave way for vendor to engage with regional disties and VARs

Gigaset to premier pro line range for enterprises
The pro line portfolio launch will see the company reach out to channel partners in the region, says Ahmed.

Gigaset Communications, a Germany-based telephone systems manufacturer, has revealed that it will be premiering new IP telephone systems tailored specifically to meet the needs of SMEs and enterprise organisations in the Middle East region.

The launch of Gigaset's professional range is expected at the start of Q4 this year. According to the vendor, the plan will also pave way for it to appoint a regional value-add distributor (VAD) that will in turn work closely with value added resellers and system integrators serving the IP telephone, VoIP and unified communications space.

Shahzad Ahmed, CEO, Gigaset Communications MEA and India, said preparations for the launch are on schedule as the company would like to leverage the experience it has gained in the consumer segment with the Gigaset pro line for professional users. "We are delighted that the Middle East has been chosen by headquarters as the next geography in the emerging markets where Gigaset pro line products will be introduced. Currently, these products are only available in Germany, France, Netherlands, Austria, Switzerland and the UK. We believe that the launch will give us traction in the much sought after enterprise market and the vast SME sector in the Middle East region," he said.

Ahmed said the pro line portfolio launch will see the company reach out to channel partners in the region. "Our initial focus will be the GCC region where we are already in discussions with channel partners. Our goal is to have a sole VAD that will take our business to SIs and VARs in the Middle East and North Africa market. We are looking at engaging with partners that will not only sell our solutions but help to develop the brand and market for Gigaset," he said.

Dr Alexander Blum, board member, Gigaset Communications, added that the professional product line gives Gigaset Communications in the Middle East access to the growing market of corded IP telephone systems for SMEs. "With the pro series, which is based on the popular open standard Session Initiation Protocol (SIP), Gigaset Communications will offer channel partners in the region an extensive solution portfolio for professional users."

According to Dr Blum, the products will range from telephone solutions for the self-employed and SOHOs space to small firms and companies with workforces of 100 or more employees.

Gigaset Communications is currently represented in the Middle East region through the retail channel that resells the consumer range. The vendor views the impending launch of its professional products in the Middle East as a spring board that will offer the company and channel partners an opportunity to become ‘serious' challengers in the enterprise market sector.

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.