Zynga pre-paid cards officially on sale in MEA
Gate2Play to distribute pre-paid cards for popular social networking games
Middle East players of popular social media games from developer Zynga will soon be able to make payments in-game with the official introduction of pre-paid cards to the region.
Zynga, which is behind games such as FarmVille and Mafia Wars on platforms including Facebook, MySpace and mobile devices, has done a deal with Amman-based Gate2Play to distribute Zynga Game Cards in sixteen countries in the Middle East and Africa. Zynga games attract over 230 million players per month.
The game cards, which will be available as pre-paid cards and virtual e-PINS, allow players to pay for virtual goods in Zynga games. The cards are available in low value amounts, $2, $5 and $10, and are seen as a more convenient way to pay that credit card.
Gate2Play, an end-to-end payment and value-added services platform, intends to sell the cards through convenience stores, specialist games retailers and telcos in Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, the UAE, and Yemen.
Muhannad Ebwini, chief executive of Gate2Play commented: "The pace at which the Middle East's social gaming market is growing represents a significant opportunity for both Gate2Play and Zynga."