Edelman launches BlogLevel
Free tool is designed to identify most influential bloggers on any topic
PR firm Edelman has launched BlogLevel, a free tool designed to identify and grade the most influential bloggers around the globe on any particular topic. Edelman haven also released version 2.0 of TweetLevel, which does the same for Twitter users.
"Think of these tools as a ‘GPS' for navigating influence on any topic,'" said Iain Twine, general manager, Edelman Middle East. "Knowing which bloggers and tweeters are influential - and understanding who influences the influentials - helps us plan and measure effective campaigns and offer better, real-time intelligence to our clients."
According to TweetLevel, the top 10 most influential Tweeters in the Middle East are Aljazeera net Arabic, Al Jazeera English, Wael Abbas, Wild Peeta, Mani Karthik, jordantimes, Mikasounds, ghonim, tomgara and GeorgeHopkin.
The top nine most influential blogs and websites in the region are arabnews.com, ameinfo.com, misrdigital.blogspirit.com, okaz.com.sa, dubaisession.com, sillybahrainigirl.blogspot.com, thenational.ae, emirateseconomist.blogspot.com and drivearabia.com.
Both BlogLevel and TweetLevel use a specially developed algorithm, which is designed to allow users to identify the sources of news that create unique ideas, which are then amplified. BlogLevel and TweetLevel can track content in any language, so that users can compare and analyse the influence of sources across the Middle East.
BlogLevel and TweetLevel have been beta-tested by more than 400 people, including university professors, industry analysts, marketing professionals, journalists and brand marketers, who have used the tools to track the most relevant and influential users on various topics, the amount of buzz and noise around a specific area, the dialogues people are having and the links they're sharing, and what any given tweeter or blogger is discussing, influencing and being influenced by.
"Most of the other tools that are out there focus exclusively on Twitter and Facebook profiles and ignore other online activities like blogging. With BlogLevel and TweetLevel, we can consider influence more holistically. For example, it's clear that blogs are more influential when their content is search-optimised and discussed in social media channels like Twitter, so those are metrics we've built into BlogLevel," said Mark SooHoo, director of Digital, Edelman Middle East.
According to Edelman, BlogLevel and TweetLevel are different from existing influence tools because they have distinct metrics to distinguish between people who are idea starters - the people who originate ideas or are first to surface news - and amplifiers who spread other peoples' ideas. Both are influential, but BlogLevel and TweetLevel recognise and emphasise their influence differently.
The BlogLevel algorithm also ranks importance by how much a post is discussed on Twitter and how optimised the blog's content is for search and TweetLevel places higher rankings on people who engage in conversation and post relevant content as opposed to those who simply post their views, according to Edelman.
TweetLevel is designed to analyse every tweet to help communicators match their brands and issues with the right people.