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APC hosts annual distributor conference

Distributor event honours leading distributors and highlights business opportunities

APC hosts annual distributor conference
The APC Distributor Conference was held in Prague.

APC by Schneider Electric recently hosted its leading distributors from the Middle East and Turkey region at its Annual Distributor's Conference in Prague.

The four-day event, which was held under the banner ‘Take the Lead' focused on developing relationships with partners, raising awareness of business opportunities, and discussions of the company's product road map.

Thierry Chamayou, channel director, APC by Schneider Electric, Middle East and Africa, said: "We are overwhelmed with our partners' outstanding performance despite the challenges the past year has posed. The trip was our way of appreciating our distributors for their resilience and commitment to pushing the sales targets in their respective territories.

"This conference has also become a platform for productive discussion to help our partners adapt more easily to the changing trends, to best serve customers and improve profitability," he added.

The conference also included the presentation of APC's annual partner awards. Key Information Technology was awarded Distributor of the Year for Enterprise and Systems, while Dubai Advanced Technology won the award for APC Distributor of the Year.

Mustafa Kutubji, product manager, KIT said: "Our investment towards our relationship with APC by Schneider Electric is significant and we see ourselves as key partners. It is indeed fulfilling to receive this honour at this special platform created by APC for its distributors. Each year, the conference gives us a deeper understanding about the product pipeline for the year. It also provides us with an opportunity to step out of our day-to-day environment and acquire learning on best ways to scale up productivity."

Hamzeh Chikh Eisa CEO of Advanced Technology said: "The APC Distributor Conference is a valuable networking platform. It is inspiring to be consistently recognized for our performance amongst peers and encourages us to up our standards. We are committed to supporting APC in achieving its business goals and look forward to taking this relationship from strength to strength."

Chamayou added: "As the market leader in the data centre space, APC aims to continue empowering its channel partners with the required tools, training and support and help them improve the company's reach within the Middle East and Turkey region. While we are dedicating resources in the countries to enhance our deliverables and achieve a wider regional presence, we would like our valued distributors to ‘take the lead' and identify and train channel partners to be the trusted advisor to their customers."

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