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Canon introduces new ranges into Saudi Arabia

Canon EOS, Legria and Ixus now available in Riyadh, Jeddah, Dammam

Canon introduces new ranges into Saudi Arabia
Canon has introduced its Ixus, Legria and EOS ranges into Saudi Arabia.

Canon Middle East has launched its Canon EOS, Legria and Ixus ranges in Riyadh, Jeddah and Dammam in response to an increase in demand for DSC, DSLR and DVC products among Saudi consumers.

Canon revealed the new line-up with Canon PV channel partner, AQTC.

"Digital SLR photography has captured the imagination of consumers globally. Every year, more and more individuals are looking to record key life events with unrivalled quality or to test and explore their creativity. The latest EOS 1100D and 600D redefines the entry level DSLR category, putting technologies and features previously the preserve of the professional into the hands of the consumer - allowing them to achieve outstanding results. The new Feature Guide system easily guides budding photographers to take images like a professional photographer, enabling them to explore the limits of their own creative vision," said Hendrik Verbrugghe, marketing director, Canon Middle East.

The newly launched Legria range of camcorders, now available in Saudi Arabia, comes equipped with the Touch Decoration feature, designed to allow consumers to frame their movies with animations and add a hand-written message, giving their video a truly individual look.

Canon is also offering its new HS system in the Canon Ixus range, which is designed to allow users to capture extremely low lit environments in stunning clarity even without the help of a flash.

"We are excited to offer Saudi consumers the latest Canon innovation in DSC technology. The new DSC models such as Ixus 310 and SX 220 delivers the highest image quality available in the IXUS and Powershot range, and the new high sensitivity sensor allows users to take better photos in a wider range of situations including low-light scenes. We are confident the new product line up will surpass consumer expectations and reinforce Canon's reputation for imaging excellence in the DSC category in Saudi Arabia," said Verbrugghe.

Canon's new range of Photo Video products will be available at all leading electronic retail outlets across Riyadh, Jeddah and Dammam.

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