Saudi Arabian Airlines implements SAP
Solution is designed to improve efficiency across the organisation
Saudi Arabian Airlines has implemented SAP's Enterprise Resource Planning (ERP) business solutions software across the organisation. The implementation is designed to streamline and improve efficiency across the company.
"The Middle East is fast becoming a hub for travel with its vibrant, increasingly attractive destinations and significant investment in tourism and hotel projects, and airport development. As such, the need to apply technology for competitive advantage and adapt to emerging trends is clear. SAP ERP provides Saudi Arabian Airlines with the business solutions software to streamline its back-office processes across the entire Group and provides the necessary support/integration to front-line solutions aiming to improve customer services and products, increase revenues, reduce costs and increase efficiencies and productivity. SAP plays an important strategic role in Saudi Arabian Airlines efforts aimed at transforming its Information Technology Division to a Shared Services IT Provider model to aid the airlines in its pursuit of excellence and enable the airline's TAKE OFF programme to become a World Start Airline," said Muhammad Ali Albakri, vice president Information Technology at Saudi Arabian Airlines.
The SAP ERP system has been tailored to fit the needs of Saudi Arabian Airlines and is designed to support the essential functions of the business processes and operations efficiently.
"As one of the region's leading companies, Saudi Arabian Airlines' push to transform its business network and evolve its business model is supported significantly with SAP ERP software. The completed rollout will see improved overall productivity, simplified and integrated processes and improved customer relationship management," said Abdul-Raheem Bawazeer, managing director, SAP KSA.
According to SAP, business challenges within the airline industry in areas such as
logistics, business intelligence, HR and lifecycle management can be dealt with effectively and efficiently by the newly implemented ERP system.
Saudi Arabian Airlines has nine multiple subsidiaries: Saudia Airlines, Saudia Catering, Saudia Cargo, Saudia Ground Services, Saudia Medical Services, Saudi Aerospace & Engineering Industry, Prince Sultan Aviation Academy, Saudia Real-estate Development Company, and Saudia Holding.