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Dubai TRA praises social media

Company includes Facebook, Twitter links on webpage sets up accounts on social media sites

Dubai TRA praises social media
The UAE TRA is advocating the use of social media in corporate communications strategies.

The UAE Telecommunications Regulatory Authority (TRA) has begun using social media on its own website and is advocating the use of social media in enterprise communications strategies, according to WAM.

"Social media can be defined as an established and evolving channel that needs to be part of overall communications and capacity-building strategies," said Mohamed Nasser Al Ghanim, TRA director general. "It is a key component for companies whether they are for profit or non-profit because it provides them with greater opportunities to share more information about the important work they do, and it helps them in obtaining the required feedback."

The TRA has included links to Twitter, Facebook and YouTube on its website, which allows users to comment and share its activities and news. The TRA first launched the social media promotion initiative at the beginning of 2011.

The TRA hopes that by including social media in its activities it will increase web-traffic to its site and further engage the community.

Once the TRA has built a community around its brand, it hopes to improve its online visibility, further the brand's reputation, and improve its marketing approach through analytics and customer feedback.
The initiative is also designed to help the TRA to improve services by listening to customers comments, building relationships with users and gathering information about the people using its services.

"The emergence of social media has opened gateways of communication with the rest of the world," said Al Ghanim. "It is always a good idea for a company to use social media to connect with communities they serve because it improves media coverage. In addition, social media encourages user participation, openness, conversation, connectedness and a sense of community."

The TRA now has official accounts on YouTube, Facebook and Twitter.

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