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CompuMe providing in-store expertise for Carrefour Express

CompuMe/i2 providing store-in-store IT outlets in Carrefour Express locations

CompuMe providing in-store expertise for Carrefour Express
CompuMe/i2 has store-in-store presence in eight Carrefour Express so far, says Tchablakian.

Retailer CompuME/i2 has recently signed a deal with Carrefour, to provide store-in-store IT and consumer electronics presence in Carrefour Express outlets.

Under the deal, CompuMe/i2 is managing eight store-in-store points at Carrefour Express outlets in the UAE.

The stores will be manned by CompuMe staff, but will be branded Carrefour. The stores will carry a mix of products, mainly based on commodity lines, but with some high end items for specific locations.

Dikran Tchablakian, founder and CEO of CompuMe/i2 said that Carrefour Express had approached CompuMe/i2 because of its experience running store-in-store presence in Virgin Megastores across the GCC, Egypt and Jordan.

"The first deal we did was with Virgin in 2008, that has been a very successful experience. We built our experience on how to manage a store-in-store, it is not an easy operation, as it is not controlled entirely by you, we had to learn how Virgin works, and then adapt accordingly."

Tchablakian said that the Carrefour Express store-in-stores, which range in size from six to twenty square metres, would have a main focus on weekly special offers on single items, with the aim of attracting spending from casual shoppers. CompuMe/i2 is also in discussions with Carrefour about building presence in future Carrefour Express stores, with French retailer planning 60 more stores in future.

"Carrefour has a long list of stores that they want to open in the region, and hopefully we will be participating with them on this expansion," he said.

"It is important to continue to consolidate our presence in key markets by establishing strategic partnerships and expanding to high-growth markets. The partnership with Carrefour Express further widens the scope of CompuMe/i2's shop-in-shop activities, allowing a greater number of consumers to enjoy the great prices and excellent after-sales services of CompuMe/i2. Moreover, our strategic alliances with renowned retailers will further boost consumer confidence and trust in the CompuMe/i2 brand and strengthen our market base."

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