Nvidia sees lackluster tablet sales
Honeycomb tablet beset by marketing problems, lack of rich content
Nvidia's CEO, Jen-Hsun Huang has expressed frustration over the slow sales of the Nvidia Android tablets; the CEO blames lackluster sales on poor marketing for the device, according to CNET.
"It's a point of sales problem...It's a price point problem," Huang told CNET in an interview.
Sales of the first Android Honeycomb tablet to market, the Motorola Xoom, have also been lackluster with 250,000 being sold so far, a number far lower than the Apple iPad sales.
Approximately one million Apple iPad 2's sold in the first weekend the tablet went on sale in the US.
Sanjay Jha, CEO of Motorola Mobility told CNET that one of the problems behind the slow sales was a lack of apps for the device, Huang denies this, although he says there is a richness of content problem. He said there were a range of problems that held back sales.
"It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem," he said.
Nvidia's Tegra 2 is the core piece of silicon inside Honeycomb tablets, including the Xoom and the Samsung Galaxy Tab 10.1.
Huang also mentioned that the Nvidia baseline model included 3G and should not have. "Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones," he said.
Huang did point out that this was only Nvidia's first crop of tablets and said that by the next model, the current problems will have been sorted out.
"The rate at which these Honeycomb Tegra 2 tablets are being improved is really stunning. I think all of the manufacturers have now recognised that and readjusted their plans," he said.