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Samsung signs Beckham for Olympics

Company to use footballer as brand ambassador to raise awareness of Olympic sponsorship

Samsung signs Beckham for Olympics
Samsung has signed David Beckham on as its brand ambassador for the London 2012 Olympics.

David Beckham has signed an exclusive agreement with Samsung Electronics, as the Worldwide Olympic Partner for Wireless Communications Equipment, to be the global brand ambassador for the London 2012 Olympic Games.

Beckham's role, which begins immediately, includes raising awareness of Samsung's sponsorship of the London 2012 Olympics as a Worldwide Olympic Partner. The footballer will begin appearing in multi-platform adverts and public relations campaigns covering various aspects of the Samsung London 2012 marketing programme.

"Sport has a unique power to reach people and bring them together," said Gyehyun Kwon, vice president and head of Worldwide Sports Marketing, Samsung Electronics. "David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung's London 2012 marketing campaign will also place great importance on the value of engaging youth.  And to this end, we're delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology."

Kwon said that Samsung and David Beckham shared a number of common values including their commitment to youth and continuing efforts to encourage more people to participate in sports.

"I'm very proud to be part of the team that brought the Olympics to my home city, London.  It is one of the greatest events in the world.  Working with a globally respected brand, like Samsung, our aim will be to help more and more people to enjoy and share the excitement of the London 2012 Olympic Games," said Beckham.

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