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New channel chief for SAP MENA

Mazen Jabri appointed as Head of Ecosystem and Channels for SAP MENA

New channel chief for SAP MENA
Mazen Jabri joins SAP as new head of ecosystem and channels.

SAP has announced a new channel head for the Middle East and North Africa region.

Mazen Jabri will take on the role of Head of Ecosystem and Channels for SAP MENA, to focus on building SAP's local channel and developing its partners.

Jabria was previously managing director of IT and business training specialists Global Knowledge, and has also held positions with Cisco, Gulf Stars and Abdullatif Jameel.

Jabri said: "Developing, expanding and enabling our channels and partner ecosystem is critical to SAP's strategy in MENA. We have set the goal of doubling our indirect business in MENA this year and to do this we will be significantly increasing our partner capacity and growing their capabilities, driving expertise in countries, segments, industries and solutions, as well as rolling out enablement programs and demand generation activities.

"I am very excited to take on this role and look forward to start engaging better with our partners to bring more innovations and best practices to our customers in MENA," he added.

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