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Potential launches Arabic SME Evolution Programme

Free web-based programme designed to aid SMEs to improve business efficiency

Potential launches Arabic SME Evolution Programme
UAE-based business development company, Potential, has released the Arabic version of its SME Evolution Programme.

UAE-based business development company Potential, has launched the Arabic version of its SME Evolution Programme. The release of the Arabic version of the software is designed to extend the company's reach in the Middle East and develop more interest from small and medium business enterprises (SMEs).

The SME Evolution Programme is a free web-training programme, designed to offer practical support to enterprises and enable them to compete in the international marketplace.

The SME Evolution Programme lets SMEs register in a free interactive business development initiative, allowing users to develop skills to improve business efficiency and expand businesses. The programme also facilitates the creation of new job opportunities and provides exposure to emerging entrepreneurs.

"Since launching the SME Evolution Programme in February 2011, more than 300 business owners and directors have registered and continued to gain from this pragmatic initiative. The Arabic version of the programme seeks to fulfill the regional demand for such niche solutions that can effectively reach out to engage more businesses in the region. We aim to have the programme easily accessible to the regional market, showcase our work and provide all support needed for SMEs to grow and excel in every possible environment. We urge companies to partner with the programme and educate businesses on ways to expand and achieve optimum growth," said Shadi Banna, managing partner of Potential.

During an initial six-month period, the SME Evolution Programme delivers approximately 50 free webinars plus live workshops in collaboration with professors from top international universities.

"Our partnership with Potential has great significance in the long-term strategic plans and vision of Dubai. It creates a strong support system for SMEs and entrepreneurs seeking to expand their horizons and leverage business networks to source the essentials for their growth as well as to market their products and services. SMEs, which account for over 95 per cent of the private enterprises in Dubai, are leading economic growth and job creation in the UAE today. It is, therefore, a top priority that this sector has access to leading edge knowledge, technology, as well as funding and markets," said His Excellency Abdul Basit Al Janahi, CEO of Dubai SME. 

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