EMC enhances partner programme
Adds solutions designed to aid Velocity partners to maximise profitability
Information infrastructure solutions provider, EMC has announced several enhancements to the EMC Velocity Solution Provider Partner programme, which are designed to aid EMC velocity Partners to maximise profitability.
"To help our partners take market share and grow their business with EMC, we are taking aggressive actions to provide more opportunities for them to increase profitability," said Nicolas Leblanc, Vice President, EMC EMEA Channels and Midmarket. "Not only does EMC offer the industry-leading products, solution and competitive pricing, we're also committed to providing our Velocity partners with the right tools and resources to allow them to focus on delivering the best possible service to their customers. We believe Velocity partners are well positioned to lead their customers on their journey to the cloud while growing their business and becoming more profitable."
The enhancements to the Velocity Incentive Programme include a new discount structure, designed to aid partners to become more competitive.
EMC has extended its discount structure to include a larger range of EMC technology and solutions including its backup and recovery and unified storage offerings.
Upfront discounts include stackable deal registration, incremental, and new accounts.
The Expanded Velocity Incentive Programme (VIP) now offers partners stackable individual employee rewards for deals that align to EMC's information infrastructure solutions for unified storage, consolidation, backup and recovery, archive, security, as well as selected products from Cisco, Brocade and Emulex.
EMC has also announced that the EMC VNX family and EMC VNXe series of unified storage systems have been added to the VIP programme in order to reward partner representatives and sales engineers with back end incentives on sales of these products.
Partners will also now have access to new demand generation campaigns including next generation backup and unified storage for SMB, midmarket, and enterprise businesses. These campaign assets are accessible through the EMC Velocity Partner Marketing Guide, an online self-service portal.
EMC has replaced its previous incremental only registration model with a new Base model, designed to simplify deal registration, that allows for more upfront, stackable registration discounts. The new model is designed to be flexible and supports incremental and non-incremental opportunities in addition to net-new accounts.
EMC Velocity partners in EMEA can choose to get VNXe products from any EMC Velocity distributor in their country and can receive Velocity programme benefits.
EMC has also introduced new free and fast-paced VNXe sales and services training modules.
"The addition of the VNXe portfolio to the Velocity programme along with the new discount structures, make an even more compelling offer for resellers," said Christian Magirus, executive vice-president and COO for Magirus. "This provides a direct path for resellers to help their customers realise the benefits of unified storage as they migrate to virtualised data centres and cloud computing."
EMC has also developed a new partner relationship management tool called Partner Central, which is designed to help partners track the various elements of their business transactions with EMC more efficiently and with greater speed and service.
"MTI and EMC go back a long time and over the last few years we have seen that EMC has become more and more channel friendly," said Ian Parslow, VP Sales, MTI Technology. "The new enhancements to the Velocity Programme and the introduction of the VNX Family are great examples of this change"