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GITEX to debut new features in 2011

Technology Week to see better Gulfcomms integration, digital media and marketing features

GITEX to debut new features in 2011
Gitex 2011 will have increased focus on the GITEX Gulfcomms exhibition, an enhanced digital media and marketing section and a new section called GITEX Card Technology.

GITEX Technology Week 2011 will debut some new special features as the predictions for technology spend in the region soar.

The event, taking place between the 9th and 13th of October 2011 at the Dubai World Trade Centre, will increase focus on the GITEX Gulfcomms exhibition.

GITEX Gulfcomms is one of the largest business-to-business exhibitions in the region for carriers, cable, fixed, IP and satellite across the Middle East, Africa and South Asia, and is a source of opportunities to solution providers in the fields of telecommunication networks, next generation networks, IP technology, satellite communications, infrastructure solutions, backhauling, teleconferencing and more.

With the rapid expansion of fibre optics, high-speed internet and broadband penetration the digital marketing segment has been opened up to more regions in the Middle East and GITEX 2011 will see an improved GITEX Digital Media & Marketing segment of the Technology Week, presenting a range of digital opportunities to the emerging Middle East market.

The GITEX Digital Media and Marketing feature is designed to help Middle East businesses achieve their potential through more effective and efficient online campaigning.

"The ever-increasing technology investment in the Middle East and its ongoing potential as one of the most rapidly growing ICT markets in the world makes the region an ideal opportunity for expansion. GITEX Technology Week is not only the perfect platform for technology development and growth; it is at the heart of the industry in this region. For more than 30 years, GITEX has been a business driver and an innovator and now it is seen as the industry authority that can both meet the current demands of technology companies, but equally importantly, identify the sectors with the most significant potential in the future," said event organiser Helal Saeed Almarri, CEO, Dubai World Trade Centre.

GITEX will also be expanding its profile to incorporate a new section called GITEX Card Technology. This will focus on the evolution of smart cards including financial services, mobile phone SIM cards, road toll systems, national ID cards, biometrics and hospital records.

"As the world leader in secure ID and card personalisation solutions, the Datacard Group has 40 years experience in card technology and we see that the industry opportunities in the Middle East are vast. It is one of the fastest growing markets in the world and the timing is perfect for GITEX to introduce a feature focusing on such rapidly developing technology. Smart cards are not only a convenient part of today's lifestyle they are increasingly becoming an essential aspect of our day to day living, from protected proof of identity to secure financial transactions. The GITEX platform is an excellent way to promote the technology potential and drive the industry," said Jim Runcie, regional vice president of Datacard Group for Europe, the Middle East and Africa.

The Government@GITEX section of the Technology Week will also be expanded in 2011 to provide a comprehensive platform for meetings between government agencies and suppliers.

The Cloud Computing Confex will return to GITEX and will focus on cloud technologies and virtualisation. The GITEX Mobile, Apps & Content World will also return with a strong presence.

The Consumer Technology and Business Solutions section will again feature many of the world's leading brands and companies showcasing and launching their latest products and services, while the GITEX Global Conferences will feature some of the global industry's top decision-makers to share their knowledge, experience and insights on today's ICT industry.

This year's GITEX Technology Week will be held under the title ‘Redefine the Future'.

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