Home / Zain Iraq centralises data management

Zain Iraq centralises data management

The unified data is to enable the operator to launch tailored services and reduce churn

Zain Iraq centralises data management
Zain Iraq's consolidation of subscriber data is expected to enable the operator to launch tailor services that help in lowering churn and reducing subscriber acquisition costs.

Zain Iraq, part of the Zain Group, has signed an agreement with Nokia Siemens Networks to centralise its subscriber data in the country.

Under the terms of the deal, Nokia Siemens Networks is to use its One-NDS platform to unify subscriber data from across its network on to a single database. The vendor will also expand Zain's home location register (HLR) and will provide integration and consulting services.

Dr. Haidar Radi, CTO of Zain Iraq, said: "The rapid increase in the number of subscribers and traffic volume demands an operationally efficient subscriber data management platform.

"Nokia Siemens Networks is allowing us to consolidate subscriber data, enabling us to develop real-time insights about the services being used coupled with knowing further customers' needs so that we can introduce new, exciting and tailored services," he added.

He also said that by unifying subscriber data into a single logical database, Zain Iraq expects to target new services in a better manner while lowering churn rates and reducing subscriber acquisition costs.

Ersin Durmaz, head of Zain Iraq customer team at Nokia Siemens Networks, said: "The extent to which the network operators can enhance customer experience is proving to be the emerging key market differentiator." 

It has been stated that the unified subscriber data system is ready for handling converged services, using different kinds of mobile and fixed access methods along with LTE.

Zain Iraq had a subscriber base of 12 million customers at the end of 2010.





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